Handbook of Media Communication and Public Relations
Contents: Preface. I. Media communication: 1. Mass media and crime. 2. Mass media and law. 3. Mass media and prohibition of liquor. 4. Mass media and drug addiction. 5. Media and terrorism. 6. Mass media and social development. 7. Mass media and prevention of atrocities against weaker sex and minorities. 8. Mass media and health. 9. The role of print media in fighting environmental hazards. 10. Mass media and rural development. 11. The role of media during disaster situations. 12. The role of electronic media in development. 13. The role of electronic media in promoting national integration. 14. Free colour T.V. Scheme--some thoughts. 15. Media and adult education. 16. Careers in mass media. 17. What ails media education--an analysis. 18. The private sector T.V.Vs. Prasar Bharathi\'s Doordarshan : an analysis. 19. Development journalism. 20. Interpersonal communication. II. Public relations: 1. Introduction. 2. Basics of PR. 3. PR and other promotional methods. 4. PR and communication. 5. Principles of public relations. 6. PR stages. 7. PR in India. 8. Trends in public relations. 9. Needs for education and training in PR. 10. PR practice in India--private sector. 11. Public relations in public sector. 12. Public relations for joint sector. 13. Corporate communication--is it Prank--Old wine in a new bottle. 14. Corporate social responsibility. 15. Industrial public relations. 16. Home journals and employees publications. Bibliography.
"This contains various chapters on media social sciences and public relations and aims to provide the reader with these knowledge. This is meant for liberal arts students who are studying various degree and diploma courses in journalism, mass communication, advertising and public relations and aim to provide the reader with basic and some advanced information on the topics. Written in a simple style, this is meant to be curriculum oriented equipping the students with knowledge on these areas.
Media have become a part of our lives and it is to be that way whether we want it or not. Marshall McLuhan the media philosopher of the earliest century prophesized on the power of media of our times. This is still continue to be true and media have come to exert powerful influence on our society. Media whether old or new will have its role to play in our society and will continue to dominate our lives because it gives messages and massages ourselves with the just presence of it. Media will play its dominant role in the generations to come.
Public relations is said to be the lubricant of democracy and without public relations democracy cannot flourish. It is a part and parcel of management and we need PR to make things smoothened in our society. PR is said to be the arm of management and it is wanted to promote image of the organisations for shorter as well as longer terms in a parliamentary democracy such as ours.
Thus, this handbook of media and public relations provides the reader with basic and important information pertaining the role of these in a country like ours. The coming century will not only be a century of media but will also be a century of public relations and democracy. More books are needed to fulfill the paucity existing in this area." (jacket)
