Health Tourism and Ayurveda

Contents: Preface. 1. Ayurveda and tourism. 2. Ayurveda as a system of medicine. 3. Ayurveda as a catalyst for tourism development in Kerala. 4. Ayurvedic Tourism: resources and facilities in Kerala. 5. Ayurvedic tourism: socio-economic impacts and the importance of marketing. 6. Health tourism and Ayurveda in a nutshell. Bibliography. Index.

"This book attempts to provide a fresh perspective on the emerging trends in health tourism based on Ayurveda. The inherent strengths the country has in this field will help it to become one of the prominent health tourism destinations in the world thereby offering immense monetary benefits. The variety of topics covered includes health management on an Indian and international perspective, basic principles of Ayurveda, impact of Ayurvedic tourism on economy, society, environment etc. The book also focuses on the various resources and facilities for Ayurvedic tourism. It exclusively deals with Panchakarma and its allied procedures. Effort has been put to give a clear picture on Kerala\'s strengths in promoting Ayurvedic tourism. A detailed discussion on the ethical, legal and regulatory issues emerging out due to the rapid growth of Ayurvedic tourism is another feature." (jacket)