Hospitality Management : Theories and Practices

Contents: Preface. 1. Hospitality and hospitality management. 2. Multi-unit management in the hospitality industry. 3. Quality management in the hospitality industry. 4. Service innovation and customer choices. 5. Business development and service improvement. 6. Service delivery in the hospitality industry. 7. Marketing in travel agency. 8. Organizational trend analysis. 9. Hospitality operations: strategy, risk and decentralization. 10. Hotel management in 21 century. 11. Experience rules: a scenario for the hospitality and Leisure industry 2010 A.D. 12. Hotel management techniques for 21 century. 13. Common problems. Bibliography. Index.

"Etymologically, by hospitality we mean kindness in welcoming strangers or guests. This is receptiveness. In modern context, hospitality used to collectively for tourism and catering industry, where tourists are entertained with boarding and lodging including transportation and communication. As suggested by the name of title, this book is a veritable mine of information consisting of well-researched readings on hospitality industry--management, theories and practices. The sources of information are--articles, reports, monographs, abstracts, journals, books and magazines. The entire material is presented in logical sequence in a coherent manner." (jacket)