Hotel Management : Marketing, Sales and Accounting

Contents: Preface. 1. Introduction to hotel and lodging industry. 2. Hotel and hospitality services management: issues and areas. 3. Hotel marketing, sales and consulting: selected case studies. 4. Hotel accounting services, software and ID Badges. 5. Hotel, motel and resort management: selected case studies. Appendices. Bibliography. Index.

"Hotel Management: Marketing, Sales and Accounting provides an insight into the issues related to marketing, sales, accounting and management of hotel industries operating across the world. An introduction to hotel and lodging industries is provided with elaborate focus on hotels, motels, resorts, tourist resorts, apartments, suites, guest houses, hostels, etc. An overview of various typologies of lodging facilities is provided with focus on bed and breakfast. Case studies of selected service management companies in the related areas are presented. An overview of access hotel management is also provided herein. The book also imparts knowledge about hotel marketing, sales and consulting, with particular focus on training aspects. Relevant selected case studies are done to further illustrate the issues in questions and the options available. Focus also lies on aspects related to software development and ID Badges applicable in hotel accounting services. Most of the accounting softwares being used in sales and marketing are covered, with detailed practices undertaken by selected hotel services industries across the world." (jacket)