Ideating Identity
Ideating Identity is a compilation of selected identities designed by Anil Sinha as a part of institutional consultancy projects over the past few years. The visual identity is often referred to as the face of an individual, society, organization, service or corporation. Different user groups name it differently but the purpose remains the same, identification. Symbol, logo, insignia or monogram are some of the commonly used terms for identity.
An identity is a visual to be perceived and interpreted. It is an abstraction of the philosophy and values it represents. The object of a symbol is a suggestion or an insight rather than a literal or direct representation.
The creation of the visual imagery and the iconology constitute a visual identity. The idea is the most crucial part in communicating or creating the identity and the challenge for the designer lies in presenting multiple options for the same brief. Ultimately the choice is the idea that most people can relate to.
The book in hand is an attempt to present the process of generating and representing the ideas for creating a visual identity, Ideating Identity.
About the Author:
There is no alternative to hard work. Keep working hard and have faith. This is the adage that Prof Anil Sinha firmly believes in and lives his life by, day after day. As Principal Designer and Head of Faculty of Communication Design at the National Institute of Design, Ahmedabad, this philosophy has stood him in good stead, as evidenced by his wide-ranging professional experience and substantial creative output of more than two decades. Prof Sinha has a diverse portfolio, including clients from the government, the corporate sector, NGOs and the rural sector.
A passionate academician, he believes that the best way to learn is by sharing one’s knowledge. His areas of interest include Corporate Identity Design, Symbol Design, Graphic Design and Branding, Retail and Packaging Design, among others.
His view on design is that, it is all about ‘connecting and relating’ and stresses on ‘understanding’ the user. Some of his more visible projects include coin design for the Government of India Mint, the Reserve Bank of India, and the Ministry of Finance, Visualiser for ‘Discovery of India’, a permanent Exposition at the Nehru Centre in Mumbai, and identity of the India Design Council.
He has conducted sessions / workshops at IIM-A (Indian Institute of Management, Ahmedabad), IIM Bangalore, Mudra Institute of Communication and Advertising (MICA) and Petroleum University, Gandhinagar, Gujarat.
Prof Sinha has headed various responsible positions at NID. He was a Member of the Governing Council and a Member of the Policy and Planning Committee. Apart from these, he was also a Member of the NCERT Syllabus Committee on Heritage Crafts and Graphic Design.
Prof Sinha has undertaken extensive research in Bihar collating the region’s rich folk traditions and cultural symbols for a forthcoming book.
An identity is a visual to be perceived and interpreted. It is an abstraction of the philosophy and values it represents. The object of a symbol is a suggestion or an insight rather than a literal or direct representation.
The creation of the visual imagery and the iconology constitute a visual identity. The idea is the most crucial part in communicating or creating the identity and the challenge for the designer lies in presenting multiple options for the same brief. Ultimately the choice is the idea that most people can relate to.
The book in hand is an attempt to present the process of generating and representing the ideas for creating a visual identity, Ideating Identity.
About the Author:
There is no alternative to hard work. Keep working hard and have faith. This is the adage that Prof Anil Sinha firmly believes in and lives his life by, day after day. As Principal Designer and Head of Faculty of Communication Design at the National Institute of Design, Ahmedabad, this philosophy has stood him in good stead, as evidenced by his wide-ranging professional experience and substantial creative output of more than two decades. Prof Sinha has a diverse portfolio, including clients from the government, the corporate sector, NGOs and the rural sector.
A passionate academician, he believes that the best way to learn is by sharing one’s knowledge. His areas of interest include Corporate Identity Design, Symbol Design, Graphic Design and Branding, Retail and Packaging Design, among others.
His view on design is that, it is all about ‘connecting and relating’ and stresses on ‘understanding’ the user. Some of his more visible projects include coin design for the Government of India Mint, the Reserve Bank of India, and the Ministry of Finance, Visualiser for ‘Discovery of India’, a permanent Exposition at the Nehru Centre in Mumbai, and identity of the India Design Council.
He has conducted sessions / workshops at IIM-A (Indian Institute of Management, Ahmedabad), IIM Bangalore, Mudra Institute of Communication and Advertising (MICA) and Petroleum University, Gandhinagar, Gujarat.
Prof Sinha has headed various responsible positions at NID. He was a Member of the Governing Council and a Member of the Policy and Planning Committee. Apart from these, he was also a Member of the NCERT Syllabus Committee on Heritage Crafts and Graphic Design.
Prof Sinha has undertaken extensive research in Bihar collating the region’s rich folk traditions and cultural symbols for a forthcoming book.
