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Improve Your Marketing And Grow Your Business

AuthorKeshu Patnaik
PublisherLotus Press
Publisherpbk
Publisher200 p,
ISBN8183821650
Business endeavours and activities today inevitably the business upon the machinations of marketing, adhering to the business ethic of acquiring, retaining and satisfying customers. With stiff competition being the norm of the business market. The marker players constantly battle to out do each other and the most effective weapon the armoury of the modern-day entrepreneur is marketing. Marketing techniques not only expand the scope of business, but also add value to a product, and by extension, the brand or enterprise it is associated with. The ramifications of marketing are numerous and immensely useful in their multi-faceted form; as such, it counts as amongst the most valuable assets a corporation can utilize to broaden its base. Marketing too, however, need constant changes and improvements in the way it is employed, much as the ever changing market itself where it works. Entrepreneurs then, have to recongnise the need for updating their modes of product or service endorsement, and acknowledge its credit.

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