Information Education Communication and Contraception

Contents: Foreword. Preface. Acknowledgement. Introduction. 1. Mass communication and family planning behaviour. 2. Perception of interpersonal communication and contraception. 3. Incentives and contraceptive behaviour. 4. Value of children and family planning behaviour. 5. Socio-economic status and contraceptive behaviour. 6. Utilization of health services. 7. Multiple determinants of family planning. 8. Summary and implications. Bibliography. Appendix.

"Communication constitute the crucial strategy for educating people to change their knowledge, attitude and behaviour for acceptance of any innovation. In the field of health and population, communication has been universally adopted in IEC Programmes for expeditiously promoting these programmes. In fact World Bank aided most of the programmes all over the world, adopted effective communication strategies to promote family planning. In this context the present book is based on such World Bank aided population education programme implemented in the State of Andhra Pradesh, India. Out of this education programme, communication constitute the core area of IEC Programme, which has been extensively and holistically highlighted in this book.

This book is a valuable and successful communication strategy useful for all development communication. It will be a handy book needed for all extension education\'s, bahavioural scientists, social scientists, social workers, health educators, population scientists and management professionals. It will be a valuable addition to all the libraries in the world for both academicians and practitioners of welfare programmes." (jacket)