Integrated Extension Education

Contents: Preface. 1. Extension Education. 2. Extension Methods, Tools and Techniques. 3. Rural Sociology. 4. Educational Psychology. 5. Programme Planning. 6. Administration and Management of Organization. 7. Development Programmes. 8. Rural Leadership. 9. Training Models and Methods. 10. Women in Rural Development. 11. Principles of Farm Journalism. 12. Basic Tools of Journalism. 13. Editing and Printing. 14. Visual – Graphic in Farm communication. 15. Entrepreneurship Development. 16. Writing for Farmers. 17. Diffusion of Innovation. 18. Farm Photography. 19. Information Technology. 20. Public Communication. Reference. Index.

New dimensions are appearing on the horizon of extension education. The age old basic concepts are being modified to suit the changing scenario. Initially extension education was concerned with the transfer of technology (TOT) and its adoption for increasing production. The emphasis in extension education is not on agri-enterprises and marketing of the produce for obtaining higher income. The new dimensions are processing, value addition and marketing of the produce. There is also change in the media of TOT. The traditional media are being supported by modern media like e-mail, cyber café, Facsimile (FAX), Kisan call Centres, etc. In view of the above it has become imperative to learn these media and use them in practice. The present effort has been undertaken to cater this educational need of the village leaders, specialists and policy makers. The Information and Communication Technology (ICT) is a powerful tool in the modern era to reach the unreached. This book is expected to equip the agri-experts in this integrated approach of extension education. Recent advances alongwith the methods of using these technologies are presented for easy understanding. The use of these tools of ICT will promote virtual education.