International Encyclopaedia of Mass Communication Volumes 1 to 5
Contents: Vol. I. History and Nature of Mass Communication: Preface. 1. Communication : mass and other forms. 2. Perspectives on mass communication. 3. Magazines. 4. Newspapers. 5. Historical and cultural context. Index.
Vol. 2. Mass Communication and Print Media: Preface. 1. Producing the newspapers. 2. Producing the magazines. 3. Book publishing. 4. Radio. 5. Sound recording. Index.
Vol. 3. Mass Communication and Electronic Media: Preface. 1. Preface. 1. The evolution of radio. 2. Sound recording. 3. Motion pictures. 4. Television. 5. The computer and the internet. Index.
Vol. 4. Mass Communication Regulation and Media: Preface. 1. The structure of the advertising industry. 2. Implementation of media preparation services. 3. Formal controls laws, rules, regulations. 4. Ethics and other informal controls. Index.
Vol. 5. Mass Communication and Specific Media Profession: Preface. 1. News gathering and reporting. 2. The internet. 3. Freedom and responsibility. 4. Public relations. 5. The structure of the advertising industry. 6. Formal controls : laws, rules, regulations. Index.
The International Encyclopaedia of Mass Communication has progressed through four district phases. During the first four stages/ phases, humanity proceeded from speaking to writing and then to printing and telecommunication. In the fifth phase, which is currently taking the shape. The emphasis will be on interactive communication systems. The present work in five volumes. Brings together valuable material on the print media communications, print media communication: role of books and periodicals, modern communication media role of editor and producer, communication: writing and reporting etc.
With the advancement in electronics and communication technology, revolutionary changes have come in information technology. The present encyclopaedia contains highly valuable material on mass media and communication, latest developments in the field and modern tools and techniques being used are described in scientific yet simple ways. (jacket)
Vol. 2. Mass Communication and Print Media: Preface. 1. Producing the newspapers. 2. Producing the magazines. 3. Book publishing. 4. Radio. 5. Sound recording. Index.
Vol. 3. Mass Communication and Electronic Media: Preface. 1. Preface. 1. The evolution of radio. 2. Sound recording. 3. Motion pictures. 4. Television. 5. The computer and the internet. Index.
Vol. 4. Mass Communication Regulation and Media: Preface. 1. The structure of the advertising industry. 2. Implementation of media preparation services. 3. Formal controls laws, rules, regulations. 4. Ethics and other informal controls. Index.
Vol. 5. Mass Communication and Specific Media Profession: Preface. 1. News gathering and reporting. 2. The internet. 3. Freedom and responsibility. 4. Public relations. 5. The structure of the advertising industry. 6. Formal controls : laws, rules, regulations. Index.
The International Encyclopaedia of Mass Communication has progressed through four district phases. During the first four stages/ phases, humanity proceeded from speaking to writing and then to printing and telecommunication. In the fifth phase, which is currently taking the shape. The emphasis will be on interactive communication systems. The present work in five volumes. Brings together valuable material on the print media communications, print media communication: role of books and periodicals, modern communication media role of editor and producer, communication: writing and reporting etc.
With the advancement in electronics and communication technology, revolutionary changes have come in information technology. The present encyclopaedia contains highly valuable material on mass media and communication, latest developments in the field and modern tools and techniques being used are described in scientific yet simple ways. (jacket)
