International Media Communication in a Global Age

Contents: Preface. 1. An Introduction to Media Communications. 2. Age of globalization and media. 3. Radio: Powerful communication medium. 4. Internet revolution. 5. Media relations and public relations. 6. Process of communication theory. Bibliography. Index.

This is the age of Internet where you can get all the information with the mere click of mouse. Albeit, the Internet has gained widespread use in developed nations, the radio is still the most pervasive communication medium in the world. Because of its universal accessibility, radio has a unique and powerful role in fostering the communication of ideas. What role do the media play in the rush towards Globalisation? Commentators would suggest that multiple roles exist, and to multiple ends. The debate exists on different levels.