Introduction To Social Psychology

Contents: Preface. 1. Contemporary social psychology in historical perspective. 2. Evolution in social psychology. 3. Developmental social psychology. 4. Methods of social psychology. 5. Functions in social psychology. 6. Attitudes, intentions and perceived behavioural control in social psychology. 7. Principles of attitude formation and strategies of attitude change. 8. Personal involvement as persuasion. 9. Emotions and social psychology. 10. Constants across cultures in the face and emotion. 11. Interpersonal communication. 12. Communications among married couples. Index.

"Different societies in the world have developed through their peculiar geographical, historical and social circumstances. However, with the onset of the Industrial Revolution and the humanistic considerations developing in the world for the development of the society, the study of social psychology has acquired a new status. How different groups behave with each other and even among themselves affects the progress of the society.

This book gives an insight into the social processes and its impact on social development." (jacket)