Management in Tourism Industry
Contents: Preface. 1. Management issues in tourism. 2. Roles of research in tourism management. 3. Managing the research function. 4. Corporate forms in tourism. 5. The formulation of tourism policy: a managerial framework. 6. National and global tourism policies in India. 7. Tools for visitor management. 8. Entrepreneurship: concept and functions. 9. Managing festivals and tourism events. 10. Feasibility analysis in tourism.
"In a service industry like tourism, management concepts and principles are applied at all levels. The need is, therefore, to inculcate a professional approach for providing tourism services.
This book on Management in Tourism attempts at providing material on issues, concepts, principles, policy formulation and decision making. The aim is also to familiarise the reader with managerial skills and concepts and function of entrepreneurship. While making the selection of the contents, course material of universities and training institutions have been kept in view." (jacket)