Management of Tourism and Hospitality Industry
Contents: Preface. 1. An overview of hospitality and tourism. 2. Hospitality services management. 3. Key issues in hospitality operations. 4. Fundamentals of tourism planning. 5. Hotel management in modern time. 6. Case studies on tourism planning. 7. Management of tourism development. 8. Marketing management. Glossary. Bibliography. Index.
"Tourism and hospitality industries are the twin sectors which have tremendous scope for expansion and growth in the modern age of globalisation. With the increasing craze for tourism of all sorts--traditional vis-a-vis new--these industries have flourishing prospects. It has emerged as largest mass employer.
This book touches all crucial aspects of management of modern tourism and hospitality industry. Supported by the facts and figures, the rich contents will benefits students, trainees, trainers and professionals in the field." (jacket)