Management Strategies and Innovation
Contents: Preface. 1. A conceptual review on the usefulness of financial innovations/Anli Suresh. 2. Surrogate advertisement: Is it Ethical?/Sagyan Sagarika Mohanty. 3. Strategic human resource development practices in information technology industries/J.M. Arul Kamaraj and J. Arul Suresh. 4. CRM Practices in private sector Banks in India: a case study/E. Sulaiman. 5. A business strategy for marketing the products and services of T and CG/SHGs: an analytical case study on Baluchari sarees of Bihnupur/Sarbani Mitra and K.M. Agrawal. 6. Consumer perception towards SMS advertisements/N. Anitha and C. Selvaraj. 7. CRM: a tool for sustaining competition/B. Neeraja and Arti Chandani 8. A study on corporate social responsibility/M. Deepa. 9. Demarcating the financial products: a strategy during recession/C. Selvaraj and R. Priya. 10. A factor analytic investigation of management attitudes towards internees performance: a study on opinions survey of Chief executive officers (CEO)/managers in Bangladesh/Md. Abu Taher and Balasundaram Nimalathasan. 11. Entrepreneurship development potentiality in Bangladesh: lessons for Sri Lanka/Md. Abu Taher, Arumugam Subramaniam and Balasundaram Nimalathasan. 12. Managing business intelligence in Internet worked knowledge enterprises/A. Suryanarayana. 13. Emotional intelligence among HR Professionals: an empirical study/M. Manohar and A. Suryanarayana. 14. Performance of exchange traded funds in the Indian capital market/Sira Sivaraj. 15. The impact of product label\'s colour on quality perception/A. Ananda Kumar. 16. Gender bias in the entrepreneurial leadership style: some reflections on its evidence and reasoning/A. Suryanarayana. 17. HRD Interventions for an inclusive and faster growth in a global economy/A. Suryanarayana. 18. New Product launching: a strategy during recession/K. Jawahar Rani and J. Srilekha. 19. Information Needs of SMEs\' stakeholders on financial reporting: preliminary views from European emerging countries\' perspective/Jiri Strouhal and Adela Deaconu. 20. Soft computing intelligent decision support systems model for health management/Tarun Dhar Diwan. Shridhar Diwan, Nilmani Verma and Bhoopendra Dhar. 21. A Study on time management among various types of employees at Chennai city/P.T. Vijayshree and K.A.A. Atthiya Beevi. 22. A study on business process analysis in controlling: sap implementation/M. Ganesan. 23. Personal and psychological factor analysis of investors in Mutual funds/R. Priya and K. Shyamasundar. 24. Women entrepreneurship in India: issues and policies/Ila Chaturvedi. Index.
"Digital age has changed the scenario of complete business world and the current business models have replaced the traditional ones. Neck to neck competition is enforcing the business houses to innovate their products so quickly that it can sustain in the marker for long time. The whole field of innovation right from strategy innovation, new product development, creative approaches to problem solving, idea management, suggestion systems, all of these components are important. These seemingly disparate issues must be integrated into a single overarching strategy if they are to be mobilized in the quest for growth. In this new era of systemic innovation, the business firms must design its firm\'s innovation process holistically.
Data is the driving force behind any successful business in today\'s digital economy. Having an infrastructure designed to manage information as a critical business resource--to move it from its point of origin to any point of need quickly and efficiently--is imperative to support the various business demands that will emerge in the future. Innovation is the means of support of all organizations and is proving its gigantic value in allowing companies to stay viable in ever changing global markets. However, the challenge to effectively managing innovation has never been great but to meet the challenge head on, winning companies have begun to rely on robust technologies in order to supervise the entire lifecycle of innovation.
The innovation process ensures effective sourcing, prioritization and conversion of innovative ideas into substantial value for clients by using globally proven technology tolls. Companies have more data sources than ever before. Those that effectively align their data strategies with their cooperate vision are in a good position to offer innovation that can differentiate the organization from its competitors. The book attempt to plant all the ideas from various researchers all around the globe on various of management." (jacket)
