Managerial Economics: Principles and Worldwide Applications

Contents: I. Introduction: 1. The nature and scope of managerial economics. 2. Demand, supply and equilibrium analysis. 3. Optimization techniques and new management tools. II. Demand Analysis: 4. Demand theory. 5. Demand estimation. 6. Demand forecasting. III. Production and Cost Analysis: 7. Production theory and estimation. 8. Cost theory and estimation. IV. Market Structure and Pricing Practices: 9. Market structure: perfect competition, monopoly and monopolistic competition. 10. Oligopoly and firm architecture. 11. Game theory and strategic behavior. 12. Pricing practices. V. Regulation, Risk Analysis and Capital Budgeting: 13. Regulation and antitrust: the role of government in the economy. 14. Risk analysis. 15. Long-run investment decisions: capital budgeting.

Managerial Economics: Principles and Worldwide Applications, 8e is a comprehensive textbook designed for courses in managerial economics in business schools.

Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today’s world, the book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.