Managing Cultural Diversity in Globalisation : Key to Business Success of Global Managers: Insights and Strategies
Contents: Preface. I. Nature of cultural diversity—conceptual framework: 1. Culture—an introduction. 2. Diversity across cultures. 3. Approaches to understanding cultural diversity. II. Analysis of cultural diversity across nations: 4. Value systems of some countries. 5. Characteristics of Indian culture. 6. Characteristics of Chinese culture. 7. Cultural characteristics of business operations across the countries. 8. Cross-cultural differences in communications. 9. Cultural diversity practices in managing people. III. Managing cultural diversity: 10. Managing cultural diversity—global managers. 11. Managing diversity—MNC’s concerns in global market. 12. Managing diversity—international marketing. 13. Managing cultural diversity—advertising in global business. 14. Managing cultural diversity—international business negotiations. 15. Managing diversity—transnational managers. 16. Managing diversity—international human resource management. 17. Managing diversity—international practices in industrial relations. 18. Managing cultural diversity—global organisation designs. 19. Business ethics in global scenario. 20. Workforce diversity in organisations. 21. Strategies for global organisation structure. 22. Managing diversity—international management functions and cultures. 23. Is organisation culture now in crisis? How to rebuild? 24. Futuristic outlook and summarising: managing cultural diversity. 25. McDonald’s corporate diversity—an illustration. 26. Epilogue. References. Index.
"Managing cultural diversity in globalisation is a major challenge for organisations. Understanding of different cultures and ways to manage in diverse countries has become important for successful business operations. This book provides total solutions.
"The book provides answers to recent discrimination against IT professionals abroad. It is about valuing the differences and using them to unlock your people’s potential to achieve results. A reference volume for management students, faculty, MNC’s, export managers, global travellers, sportsmen. A guide for success of global managers." (jacket)
