Managing Hotel and Tourism Operations

Contents: Preface. 1. Event assessment. 2. Opportunities of hotels in India. 3. Tourism marketing strategies. 4. Revenue management. 5. Tourism and economic development. 6. Trends in loadging industries. 7. Appropriate planning for tourism in destination communities. 8. Hospitality operations in global age. 9. Sustainable tourism management. 10. The impacts of tourism. 11. New age technologies in tourism and hotel management. Bibliography.

"The hospitality and tourism industry is one of the leading global economic activities, because it brings in dollars from outside the community. It is a motor for employment and income creation and, especially in poor countries, a vehicle for development. Today, the industry is in the unenviable position of having to meet guest needs, owner/franchise demands and employee expectations-all in the face of threats of terrorism, war and economic uncertainties.

This book is a comprehensive tour of the fascinating and challenging fields of the hospitality and tourism industry: travel and tourism, lodging, food service, leisure and recreation. It offers a comprehensive treatment of all aspects regarding the management of hotels, food service and travel and tourism operations. It is designed for professionals, students and teachers of hospitality and tourism management. Through case studies and examples, readers are exposed to and encouraged to develop an appreciation for the diverse segments of and career opportunities in hospitality and tourism industry." (jacket)