Marketing and Sales Management

Contents: Preface. 1. What is marketing? 2. Nature of marketing. 3. Marketing skills. 4. Marketing planning: a modern approach. 5. Marketing programmes in 21 century. 6. Trade distribution and marketing. 7. Marketing analysis. 8. Marketing research. 9. Marketing through public relations. 10. Brand marketing. 11. Marketing and sales management. 12. Importance of salesmanship. 13. Selling policy and sales management. 14. Sales price strategy and sales development. 15. Sales promotions. 16. Marketing and sales organisation. 17. Marketing through advertising. 18. Marketing training.

From the Preface: "Marketing is soul and life of every business and industries. To sale product one needs knowledge of marketing. This book is striving for the same. Opportunities in building career in marketing are tremendous. This present book is designed just to meet the needs of students and marketing practitioners. It endeavours to place before the reader the vast expansive scope, variety and dynamism of the field of marketing and sales.

This book presents the vast and completed subject of marketing and sales management in a forthright and intelligent way. The contents are formed in such a manner that it will cover the syllabus of most of the under graduate courses related to the marketing field."