Marketing in Service Industry-Airline, Travel Tours and Hotel

Contents: Preface. 1. Tourist demand and forecasting. 2. Tourist forecasting. 3. Marketing survey and research. 4. Tourism marketing in other sectors. 5. Tourism product. 6. Major tourist spots of the world. 7. Tourism geography. 8. Tourism and economic factors. 9. Economic analysis of tourism. 10. Planning marketing strategy. 11. Tourism communications. 12. Tourism promotion. Bibliography. Index.

"There is no sphere of human life in which marketing does not play a role, and undoubtedly marketing plays a significant role in the rapidly growing industry of travel and tourism and its associated fields. As the title itself signifies, Marketing in Service Industry-Airline, Travel, Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas.

A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject." (jacket)