Marketing of Processed Fruit and Vegetable

Contents: Preface. 1. Introduction. 2. Conceptual framework of marketing management. 3. Agricultural output of North Eastern Region vis-a-vis Assam. 4. Profile and prospects of food processing industry. 5. Organisational problems of fruits and vegetable based industry in Assam. 6. Role of government agencies in the development of fruit and vegetable industry. 7. Special problems of marketing of fruit and vegetable based units in Assam. 8. Consumer behaviour towards processed foods: an empirical test. 9. Summary and findings. 10. Strategy for development of fruit and vegetable based industry in Assam. 11. Suggestions and conclusion. Bibliography. Index.

"This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with the financial and infrastructural problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price." (jacket)