Marketing of Seeds

Contents: Preface. 1. Introduction. 2. Seed production by farmers. 3. Approaches to seed marketing. 4. Understanding the market. 5. Advertising and promotion. 6. Marketing plan. 7. Seed trade and seed supply. 8. Seed pricing and costing. 9. Supplying the market. 10. Management of distribution. 11. Crop marketing services. 12. The Indian seed industry. 13. Marketing reforms in India. 14. International trade in forest tree seeds. 15. Intellectual property and seeds. 16. National seeds policy, 2002. Bibliography. Index.

"Seed marketing forms a vital component of seed technology. Comprised of activities like acquisition and selling of packed seeds, intermediate storage, delivery and sales promotional activities, seed marketing is the crucial factor on which the size and scope of the seed industry depends.

This book has been written to facilitate the reader\'s knowledge with a thorough understanding of the growing seed industry. This fast developing sector has already been seeking attention as an important discipline of the agricultural process, and looks set to make new inroads into the same field. With a comprehensive but cruise exploration of the subject, it is hoped that the book would be highly useful for readers involved in agricultural science." (jacket)