Marketing Perspective for Travel and Tourism

Contents: Preface. 1. Tourism and marketing perspective. 2. Global environmental issues. 3. Tourism and the environment : North Europe, the Mediterranean Region and North America. 4. Tourism and environment : East Asia and the Pacific; the Caribbeab; Eastern Europe and states of the Former USSR, and rest of the world. 5. Travel and tourism : the world's largest industry. 6. The environmental significance of tourism. 7. Managing tourism - the local destination focus. 8. Managing tourism at local destinations - the public sector role. 9. Managing tourism at local destinations - the private sector role. 10. The marketing process for sustainable tourism. 11. Action on sustainability. 12. The accommodation sector. 13. Sustainability in the visitor and transport sector. 14. Sustainability in the tour operator sector. 15. Visions for sustainable tourism. Glossary. Bibliography.

    From the Preface: "This book is comprehensive in the way it treats the different elements of tourism sector and questions what the challenges of managing tourism are. This book deals with the incentives and subsidies given by the State and the Central Governments and the private sectors etc. for the development of tourism projects. Development of tourism scheme depends not only on the financial assistance from the government, but also on the support given by the government in the form of education, infrastructure, production, legal aspects etc. This book looks into the role of the state in tourism."