Marketing Professional Services

Contents: Foreword. Preface. 1. Marketing Professional services: prologue. 2. Review of literature. 3. Research methodology. 4. Professionals survey results. 5. Discussion related to the Professionals Survey. 6. Results of clients survey. 7. Discussion related to client survey. 8. Summary and conclusion. 9. Marketing Professional services: epilogue. Bibliography. Index.

The field of marketing is undergoing a huge transformation with the concepts gaining seamless application and integration. Gone are the days when Marketing is perceived to be sales or just advertising. A Professional service is one such fascinating area for which marketing can be applied. It is imperative that professional services firms need to think about how to grow their revenues and manage their clients for creating ongoing business. It is largely important for a professional services  firm to understand how perceptions of quality differ from a professional to a customer client. various dimensions of services like differences in perception of service quality and how moments of truth can be created to the clients are researched and well explained.
 
Many of the concepts of marketing and processes which are aptly relevant for services are researched and validated through this book which will prove helpful to the professional services industry. As competitive landscape keeps dynamically changing each year in the macro environmental setup of India and Professional services continue to stay under the scan of legal regulation it is increasingly important to market Professional services. (jacket)