Marketing Strategies: Various Issues and Case Studies

The present book is an attempt to evaluate some of the marketing strategies adopted by modern marketers recently. Some of the concepts and practices are relatively lesser known yet. They are still at testing phase and their outcomes are yet to be evaluated but the revolution in terms of on-line trading is here to stay and creating new issues and challenges for brick and mortar firms in business. Case studies have been included in order to elaborate. Contents include : Modern marketing, CRM, surrogate advertising, celebrity Endorsements, rural marketing, internet marketing, viral and social marketing, packaging, retailing trends, green marketing, STP, services marketing, relationship marketing, mobile marketing, with case studies, etc.