Mass Media and Public Issues

Contents: Preface. 1. Impacts of globalisation on mass media. 2. Media convergence. 3. Technology: the challenges. 4. Electronic communities. 5. Mass media and civil society. 6. Mass media and public issues. 7. Media and beyond. Bibliography. Index.

In contemporary society, the mass media serve as a powerful socialising agent. Viewers learn and internalise some of the values, beliefs and norms presented in media products. Of course, the more controversial discussions of media as a socialising agent usually involve media products that seem to challenge convention and authority. From a sociological perspective, the media play a crucial role in almost all aspects of daily life. However, their influence is not limited to what we know.

This book elaboratively discuss the role and influence of mass media in society. It will be a valuable reference tool for all the concerned. (jacket)