Measurement Techniques in Social Sciences

Contents: Preface. About the book. About the author. 1. Scientific procedure. 2. Measurement in social sciences. 3. Attitude scales. 4. Communication and adoption scales. 5. Other measurement techniques. References. Glossary. Subject index.

"Scientific social measurement is the theme of the book. An attempt is made to develop scientific attitude, and their operationalization for proper developed scales for measuring the variables. The procedure of developing these techniques is described in detail which is followed by the actual scale and its utilization. These scales can be used as such or new scales can be developed by following the procedure laid down in the book.

The book consists of five chapter, namely scientific procedures, measurement in social sciences, attitude scales, communication and adoption scales and other measurement techniques. It is hoped that this book will be useful to the social scientists for conducting research." (jacket)