Media and Culture

Contents: Preface. 1. Introduction. 2. Mass Media, Culture and Democracy. 3. The Language of Media Globalization. 4. Media, Culture and Modern Society. 5. Media Education in India. 6. Media, Culture, Globalization and the Problem of National Identity. 7. Changing Rural Society and Media: Myth and Reality. 8. Media, Rising Consumer Culture and the Working class. 9. Globalization, Local Realities and Religious communication. 10. The Rise of Network Culture. Bibliography. Index.

Media and Culture seeks to redefine the disciplines domain by including classical art, fairy tales and literature and samskar in the research purview along with media such as television, gaming and social networking.

The book addresses the continuing concerns around media effects and critically examines the view that technology has dramatically changed modern lives. It considers how public anxities regarding the harmful influences of the media are heightened at times of rapid technological change.(jacket)