Media and Public Relation

Contents: Preface. 1. Introduction. 2. Basic Concepts. 3. Aims and Objectives. 4. Technical Aspects. 5. Media and Public Relation in Marketing. 6. Promotion Media. 7. Economic Aspects. 8. Role of Communication. 9. Information Culture. 10. Public Opinion. 11. Use of Language. 12. Financial Public Relations. 13. Scope and Sphere. 14. Role of Advertising. Bibliography.

This book has been designed in mind the mentality of the general reader’s language which is easy to understandable. This textbook examines how public relations specialists gather information, produce copy and distribute material through different media. The discussion made in this book will help the readers to understand and learnt about the different aspects of “Media and Public Relation” in a most comprehensive way to face the present and future challenges which are occurred in this field. (Jacket)