Media And Public Relations

In fact news media constitute a major factor in public relations, controlling the flow of publicity through the most important channels of public communication. Good working relations with the editors, reporters, cameraman, broadcasters etc., are essential in securing good publicity coverage. With the increasing number of media and its specialization, competition for space and time has intensified and publicity has attained a more significant role in public relations. This work contains highly useful readings extracted from different authoritative sources. The information is gathered under the following headings.