Media and Tourism

Contents: Preface. 1. Associate and affiliate programmes. 2. The Cybermall advantage. 3. E-Commerce--accept online reservations. 4. Keep them coming back. 5. Maximizing media relations. 6. Online publications. 7. Web rings as a promotional tool. 8. Offline promotion. 9. Web traffic analysis. 10. Tour with webcasting. 11. Framing a marketing plan. 12. Development of promotional tools. Index.

"The sex trade in Thailand, Indonesia and Philippines attracts a large number of tourists from the Western world on the basis of information through magazines and journals.

Similarly the myth created about Hollywood in US and the gambling industry of America attracts a large number of tourists from the world.

The newly rich countries of the Arab world who have amassed large amounts of money due to petroleum products are great buyers of tourist industry.

The media not only gives information about historical places, it gives latest information about new cities which attract large number of tourists from the world." (jacket)