Media and Women\'s Development
Contents: 1. The media. 2. Portrayal of women in India. 3. Women and media. 4. Role of electronic media in women\'s development. 5. Utilization of communication media of women\'s development. 6. Family and television. 7. Use of television of dev. of women. 8. Media power and socialisation. 9. TV and social change. 10. Socialization and mass communication. 11. Media needs of women and children. 12. Air support for mother-child care. 13. Women and children in the era communication. 14. Group formation to group mobilisation. 15. Effective communication. 16. Misuse of electronic media. 17. Communication and social action. 18. TV for children. 19. TV for school education. 20. On saying, in effect \'No\'. 21. Content analysis--programming. 22. Conclusions. 23. Quotations on Mass Media Communication. 24. New World Information Policy. Appendices: i. The Prasar Bharti. ii. The call of consumerism. iii. Public relations in action. iv. Chronology of Events 1993.
"Women are slowly emerging out of their centuries old darkness, shaking off their shakels of tradition and are increasingly raising their voice to demand their rightful place in the society and their due from it. Today women have become one of the potent forces of change, causing upheavals in the staid, in still waters of smug male oriented society. Modern communication can be a great force for women\'s emancipation if it is utilized for promoting a critical consciousness on the women\'s questions. But it can be source of powerful support to the force of status quo, to conservative and revivalist values and practices and to annihilation of women\'s personality and identity.
The present century has been a Century of Media Revolution. The two revolutionary media radio and television--emerged in this century and have already established themselves revolutionizing the mass media scene. Now telemetric media--teletext and videotext have emerged to give a new dimension, utilizing the technologies of television, cable satellite and computer. The present volume highlights the valuational aspect of Mass Media and Women\'s Development." (jacket)
