Media Development and Management : New Horizons

Contents: Preface. 1. Media, mass media and education media: an introduction: i. Introducing the media. ii. Educational media: an introduction. iii. Education and the mass media. 2. Mass media development: a social systems perspective: i. Mass media development: introductory overview. ii. Mass media as social systems. 3. Media planning and management: facets and trends: i. Media planning. ii. World of mass media: a management perspective. 4. Traditional and folk media: components and scope: i. Traditional media. ii. Traditional folk media: an overview. 5. Indian media: place of computers, multilingualism and Islam: i. Media and computer scene in India: an introduction. ii. Connection between multilingualism and media. iii. Role of Islam in contemporary media. iv. Media criticism in India. 6. Mass media: new horizons and beyond: i. Contemporary new media horizons: an introduction. ii. Connection between media and human rights. iii. Beyond mass media. Bibliography. Index.

    "Media Development and Management: New Horizons encompasses details with respect to contemporary elements and trends as far as modern day\'s mass media development, planning and management are concerned. This book provides an introductory overview of media, mass media, educational media and their interrelationship. Besides this, an elaborate social systems perspective on mass media development is provided while discussing the whole process of development of mass media and journalism. Various facets and emerging trends of media planning and media management is presented in brief, so is to form a balanced efficient management perspective.

    This book also deals in detail of the various components and scope of traditional media and folk media. The Indian media in particular, is discussed in detail. How the phenomenal spread and evolution of computer software and hardware is impacting upon the Indian media, is reflected upon briefly. Also, the connection between multi-lingualism and mass media development, planning and management. The role of Islam has been evaluated in depth as far as development, planning and management of contemporary mass-media and journalism is concerned. Another case study is done about the existing stage of media criticism in India. In sum, modern day\'s mass media and mass communication are critically evaluated from many angles so as to evolve a perspective which could be sustainable in the long-run. Attempts have been made to understand the connection between media and human rights. This book is user friendly and addresses related themes in coherent way." (jacket)