Media Ethics : Veda to Gandhi and Beyond

Contents: 1. The concept of ethics. 2. Freedom and responsibility. 3. Councils and Ombudsmen. 4. Codes and Canons of journalism. 5. Indian Press Council and Codes. 6. Broadcasting. 7. Internet. 8. Public relations. 9. Advertising. Further readings. Postscript.

"This is a comprehensive book on the subject. It relates ethical thought from Veda to Gandhi to modern day media. Emphasizing that the current standard is self-regulation, it deals with not only ethics of print journalism and broadcast media but also of the internet, public relations and advertising. It also throws light on the institutional mechanisms such as the press or media councils and Ombudsman.

Professionals, policymakers, students and the users of media will find this volume interesting as well as useful."