Media Writing (Includes CDROM)

Contents: Preface. 1. Introduction: what is media writing? 2. Print journalism: newspapers. 3. Print journalism: magazines. 4. Broadcast journalism. 5. Public relations and media relations. 6. Copywriting and advertising. 7. Screenwriting. 8. Conclusion: media writing and digital technology. Bibliography. This book is different from all other writing book that you have had in two important ways: First, we emphasize information. The major purpose of writing for the mass media is to present information. Second one of the purposes of this course is to teach you how to write in a professional environment. That is we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third writing in a media environment usually means writing for a mass audience, chances are a lot of people are going to read or hear or see what you write not just your English Professor. Understanding that audience is a big part of learning to write for the mass media. (jacket)