Medical Tourism : Potential Prospects and Emerging Issues

Contents: Preface. 1. Medical tourism and Tamil Nadu. 2. Healthcare wealth of India. 3. Positioning as a single platform-removing barriers, evolving strategies. 4. Positioning Tamil Nadu as hub of medical tourism. 5. Medical tourism: socio-economic impacts and the importance of marketing. 6. Major findings and suggestions. Bibliography.

Tourism is one of the most successful and fast growing business activities in the world. Economic diversification and technological improvement has created a very conducive environment for tourism development in the present age of globalization. Tourism industry acts as the backbone of many countries. It acts as a driving force for employment generation, poverty alleviation and social harmony.

Tourism is a multidimensional activity. The success of travel and tourism activity depends upon the success of a number of other sectors. Tourists are traveling with various purposes like leisure and recreation, business and professional journeys. Other tourism purposes are study, rejuvenation etc. India is a country with immense tourism resources. Diversification and enrichment of the existing resources will help the country immensely. A remarkable trend in the tourism activities is the growth and popularity of health care holidays based on medical tourism.

This book is an effort to assess the present state of Medical Tourism in Tamil Nadu based on Medical Treatment. It examines various types of Tamil Nadu\'s unique medical treatment methods. The study also tries to examine the existing medical treatment facilities for tourists and their requirements. The state of medical tourism marketing activities and the impact of medical tourism on the society and economy are also a part of study.