Mobile Banking : A Tool for Channel Migration
Contents: Preface. 1. Internet based banking services an empirical study. 2. Information technology: changing performance of banking industry : emerging challenges and new potentials. 3. Human resources management in Banks in IT era. 4. Productivity analysis of an line fully and partially computerized banks growth and trends. 5. Efficiency of Indian Commercial Banks in IT era : issues and new opportunities. 6. E age banks : threat or motivation for other banks. 7. E-banking: a survival factor for Indian public sector banks. 8. Impact of technology on banking. 9. Transformation in Indian Banks through corporate Governance emerging challenges and strategies for a new gateway. 10. Customer satisfaction a paramount tool in e-age Banks an empirical study of HDFC Bank. 11. Indian Banking scaling new heights in the emerging new competition. 12. Micro finance through: shelf help group a need of the hour. 13. Challenges and opportunities of micro finance in India. 14. Enhancing empowerment of women through micro finance-issues challenges and opportunities. 15. E-delivery channels in Banks--an empirical study. 16. Transformation in Indian Banks through E-delivery channels. Bibliography.
Indian Banking is transforming a dramatic change, moving from the traditional brick and mortar branches to E-delivery channels for improving customer performance and giving 24 hours a day access to information. Technology as the differentiator has become the driver of the Indian banking business in the recent decade. Innovative ideate Profess and adapt to technological changes has been key litmus test for the Indian Banks. It has resulted in improved quality of service any time/any where banking focused product delivery cross selling opportunities multi-channel touch points for consumption services etc.
In the present day banking total automation of operations is an imperative need for all banks to attract more customers provide efficient service, survive in the competition apart from the profit motive which is the primary objective of business. In order to achieve the goals of business various channel of communication to has to be developed through technology. Mobile Banking is the best alternative channels available to customers for quick, correct and efficient service at anytime and anywhere. Mobile Banking is a system of providing service to a customer to carryout Banking transaction on the Mobile Phone through a cellular service provider. It is service of banks to make available the facility of banking wherever the customer is and whenever he needs. We can rather call this facility as Anywhere and any movement Banking but it is restricted to only information about his account and not cash services. (jacket)
