Modern Approaches to Applied Linguistics

Contents: Preface. 1. Introduction of applied linguistics. 2. Argumentation theory. 3. Critical theory. 4. Fallacy and figure of speech. 5. Grammar and hermeneutics. 6. Art of rhetoric. 7. Logic and oratory. 8. Post-structuralism and propaganda. 9. Public speaking and semiotics. 10. Technical communication. Bibliography. Index.

"Linguists are largely concerned with finding and describing the generalities and varieties both within particular languages and among all language. Applied linguistics takes the result of those findings and "applies" them to other areas. The term "applied linguistics" is often used to refer to the use of linguistic research in language teaching only, but results of linguistic research are used in many other areas as well, such as lexicography and translation. "Applied linguistics" has been argued to be something of a misnomer, since applied linguists focus on making sense of and engineering solutions for real-world linguistic problems, not simply "applying" existing technical knowledge from linguistics; moreover, they commonly apply technical knowledge from multiple sources, such as sociology (e.g. conversation analysis) and anthropology." (jacket)