Modern Business Communication : Principles and Techniques
Contents: Foreword. Preface. 1. The nature and process of communication. 2. The channels of communication. 3. The choice of media. 4. Basic principles of effective communication. 5. Types and methods of barriers to communication. 6. Non-verbal communication. 7. Listening skills. 8. Speaking skills. 9. Interviews, group discussions and meetings. 10. Introducing the effective business letter writing. 11. Categories of business letters. 12. Persuasive letters. 13. Recruitment correspondence. 14. Bank, insurance and import-export correspondence. 15. Effective presentation skills. 16. Social and invitation correspondence. 17. Form messages, orders, questionnaires and memorandum. 18. Telecommunications. 19. Report writing. 20. Language skills for effective communication. 21. Precis-writing and comprehension. Glossary. Index.
"Modern Business Communication plays an important and vital role in the current business world. This book is helpful both for the students and professional persons. An attempt has been made to relate the material directly to the professional environment. The book addresses itself to issues concerning honing of both oral and written communication skills.
The book also elaborates on the channels and networks in a communication process. In this book, the fundamentals of the communication process, including its functions, basic principles and its scope has been covered. Report writing, like business correspondence, has its own formal aspects. Acquaintance with these aspects is necessary before one is ripe for writing a report. We have tried to keep the language very simple--lucid and racy--so that you are inspired to read on. Every effort has been made to present the discussion is clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter, review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities." (jacket)
