Modern International Business : Theory and Practice
Contents: Foreword. Preface. 1. An introduction to international business. 2. Interregional and international trade. 3. Entrance to foreign markets. 4. Principles and theories of international business. 5. Relationship between international organisation and international business. 6. Aspects of international monetary system and international trade. 7. Policy interventions: EXIM and FTP. 8. Role of international monetary and financial markets in international business. 9. Exports and imports: procedure and practices. 10. Foreign trade sector in India. 11. Role of foreign capital and multinational corporations in international business. 12. Different forces affecting international business. 13. Role of human resources in international business. 14. Different aspects of marketing in international business. Glossary. Index.
"Modern International Business plays an important and vital role in the economies of all modern societies. International Business defined as 'those business activities that involve the transfer of resources goods, services, knowledge, skills or information across international boundaries'. As we know globalisation is not a one way street. Investment, goods, technology and people have to move across the borders, in to the country and outside. Globalisation is evident in the consumer products and services that are found everywhere on the earth. Further, globalisation is responsible for the increasing availability of more product choices, at lower prices, and with decreasing national identity in places we purchase goods and services. Every effort has been made to present the discussion is clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter, review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities." (jacket)
