National and State Tourism Marketing : Study of Uttar Pradesh and Uttaranchal

Contents: Preface. 1. Introduction to tourism marketing. 2. Profile of Uttar Pradesh and Uttaranchal. 3. Facilities required for tourism development. 4. Places of interest in Uttar Pradesh and Uttaranchal. 5. Trends of tourism development in Uttar Pradesh and Uttaranchal. 6. Marketing strategies for the development of tourism in Uttar Pradesh and Uttaranchal. 7. Constraints in tourism development. 8. Suggestion to improve tourism. Bibliography. Index.

"Travel and tourism is the largest industry in the world in terms of employment in almost every country of the world. Tourism is also an important source for maximizing scare foreign exchange earnings.

Tourism industry tends to be highly sensitive and vulnerable to external factors. For this reason, tourism marketing is very important. Although we can say that tourism marketing is as old as our culture and tradition, but formal tourism marketing is a new concept for India. In this context, this book is a unique attempt to provide full knowledge of the tourism marketing to the readers.

This book comprises of eight well knitted chapters covering various aspects of tourism marketing." (jacket)