New Era of Sports Management (2 Vols-Set)

Contents: Vol. I: Acknowledgements. Preface. 1. Introduction: the marketing of sport. 2. Marketing in for-profit and not-for-profit sport organisations. 3. Alternative paradigms and sport marketing. 4. Understanding the sport marketing environment. 5. Sport and consumer buying behaviour. 6. Sports organisation buying behaviour. 7. Segmentation, targeting and positioning in sport. 8. Sport market research and marketing information systems. 9. Managing sport products and services. 10. Developing and extending sports brands. 11. The sports integrated marketing communications mix. 12. Direct, database and on-line marketing in sport.

Vol. II: 13. Sport sponsorship, endorsements and naming rights. 14. Sports public relations. 15. Pricing sports and sports pricing strategies. 16. Distribution channels and sports logistics. 17. Sports goods retailing. 18. Strategic sport marketing. 19. Achieving competitive advantage and leading strategic change in sport organisations. 20. International sports marketing and globalisation. 21. Organisation, implementation, management and control of marketing in sport. 22. Managing service quality and innovation in sport. 23. The future for sport marketing. 24. The marketing of sport: a practitioner perspective. Glossary. List of abbreviations. General sports marketing websites.

From the Preface: "The main objective of this book is to provide an introduction to key aspects of sport marketing for both undergraduate and postgraduate students and also for physical education students. The book will also serve as a useful resource for staff involved in teaching on sport marketing and marketing related modules and programmes, and for practitioners working as sport marketers and managers of sport businesses."