New Insights in Mass Media

Contents: Preface. 1. Mass media and public relations. 2. Insights into Electronic Media. 3. Mass Media and advertising. 4. Mass media and media  bias. 5. World wide web (WWW) and web browsing. 6. TELNET: a modern way of communication. 7. Usenet. 8. Internet and information technology. 9. Miscellaneous issues. Glossary. Bibliography. Index.

"Media and communication are widely debated topics and a plethora of literature is available on diverse themes. As is suggested by the name of the title we have chosen here some select themes which put now insights into mass media." (jacket)