Principles and Practice of Marketing in India

Contents:  Part One : Introductory:  1.  Definition and scope of sociology. 2. Methods and techniques of sociology. 3. Relation of sociology with other social sciences. Part Two : The Society:  4. Some fundamental concepts. 5. Man and society. 6. Socialization. 7. Interests  and attitudes. 8. The elements of social action-Talcott Parsons. 9. The process of interaction. 10 Society and environment. 11. Heredity and  environment.  Part Three : Social structure:  12.  Social structure – a conceptual overview. 13. Social system. 14. Types of social groups. 15. Collective behaviour. 16. Social movements.  17. The family. 18. Family in India. 19. Marriage. 20 Social stratification. 21. Social stratification in India. 22. Role and status. 23. Leadership. 24. Political system. 25. Economic system. 26. Race. Part Four: Human Ecology: 27. Rural community. 28. The urban community.  29. The nation community.  30. Population. Part Five: Social Control:  31. Meaning and nature of social control. 32. Values and norms. 33. Folkways and mores. 34. Custom, law and fashion. 35. Religion and morality. 36. Agencies of social control. Part Six : Social change: 37. The theories of social change. 38. The Factors of social change. 39. Culture and civilization. 40. Personality. Part Seven : Social disorganization and social problems:  41. Social disorganization. 42. Major social problems. 43. Social welfare in India. Part Eight : Social thought: 44. August Comte, Herbert Spencer and Durkheim.  45. Max Weber and Karl Marx.  Bibliography. Objective type questions. Answers.