Print Media Communication and Management : Elements, Dimensions and Images

Contents: Preface. 1. Print media is mass communication and journalism: an introductory overview. 2. Contemporary elements, dimensions and image of print media: a comparative analysis with electronic media. 3. Newspapers, magazines and books: analysis of respective roles in print media. 4. Professional organizations and house journals: roles in print media and journalism. 5. Press, press-reporting and public service: focus on roles and rights. 6. Role of magazines and periodicals in print media and news. 7. Role of books, authors, book reviews and book reviewers in print media. 8. Towards understanding major factors affecting production in print media. Bibliography. Index.

"This book deals with contemporary print media in its totality. An introductory overview is provided as far as print media is concerned in modern day\'s mass communication and journalism. Major elements of media relationships and media publicity are presented, along with relevant case studies. Role of newspapers in community service is analysed.

The relatively falling image of print media in present times is also discussed in detail. This book has also given exclusive treatment to newspapers; magazines and books as far as their respective roles in print media are concerned. Major professional organizations involved in print media are discussed. The new use of house-journals as means of journalism in contemporary period is also critically evaluated. Similarly the roles and rights of press, press-reporting and public service is described briefly. The special case of reporting during elections has been taken-up.

The role of books, authors, book reviews, and book reviewers are discussed in detail. This book attempts to create an understanding of major factors affecting production system in print media. In sum, this book tends to highlight comprehensively the place of print media today in mass communication and journalism." (jacket)