Public Relations and Integrated Communications

Contents: Preface. 1. Introduction. 2. Culture of public relations. 3. Purchasing public relations. 4. Public relation and the motive. 5. Public relation implications. 6. Typology of the public relations behaviour. 7. Risk communication guidelines. 8. Public relation into web design. 9. Using internet for community information. 10. Public relations ethics. 11. Building corporate responsibility through public relations. 12. Principles and practices of modern public relations. Bibliography. Index.

"Public relations is the art and science of building relationships between an organization and its key audiences. As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging.

This book is meant for media relations professionals, government public relations officers, practising public relations, satellite media tour, issues of management system, public relations objectives, public relations practitioners, integrated marketing communications, public relations planning, public relations research, video news release and corporate communicators." (jacket)