Quality Management : Awareness, Planning, Control and Improvement in the Global Economy : Text and Case Studies
Contents: Foreword. Preface. 1. Mantra for success: leadership through quality. 2. Cultural and historical aspects of quality. 3. Quality concepts: a key to economic survival. 4. Quality culture and multi dimensional assessment of various organisations. 5. Quality awareness: an analysis. 6. Building a quality culture: prospects and possibilities. Appendix. Bibliography. Index.
"The wave of globalisation makes marketing concept "The customer is king", truer than ever before. The international orientation of management and market, improvement in quality of life and introduction of new-sophisticated technologies, make the competition stronger. Customers have become knowledgeable and selective while making purchasing decisions which results in the shift towards customer focused strategies. Excellence is imperative in order to survive, maintain and expand market share, enter new markets. A popular slogan of the quality movement is "Quality begins with the customer" demand for better quality products and services. The quality of the product or service offered is prerequisite, an entry requirement for any company that wants to remain successful over the years. Therefore, organisations target their energies to become world class by optimum utilisation of all the resources, focusing on Quality Product/Services, so that customer can get "Value" for their money. Meeting the quality needs of society requires an active role and effort of all the personnel in the organisation.
The present era is "The Era of Quality". All want "Good Quality" products or services. None of us want to be the victim of "Inferior quality". The organisation that understands the importance of Quality products/services gets the "Mantra for Success". What precisely do we mean by "Good quality" and "poor quality"? what exactly is quality? What quality concepts are intended to provide a competitive weapon to help the business world? This book answers these critical questions and many more. The book studies in depth the implementation of various quality concepts and their effects on overall performance of the organization." (jacket)
