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Research Methodology for Commerce and Management

AuthorC. Paramasivan
PublisherRegal
Publisher2011
Publisherxii
Publisher228 p,
ISBN8184841183
Contents: Preface. 1. Introduction of research methodology. 2. Research problem and ethics. 3. Research design. 4. Sampling. 5. Data collection. 6. Data analysis and interpretation. 7. Hypothesis. 8. Research report. Appendix. Index.

Research is one of the essential parts of the human life which provides immense opportunities and changes in the modern world. Development of the country is associated with research because it is the only instrument to decide the country whether it is developed or not developed.

Studying the subject of research methodology is the common to almost all the postgraduate students those who want to undergo the academic research or field work. Research is the part of the business which is concentrating the profit maximization through innovative product, market strategies and systematic administration. For all the above mentioned activities, research is the backbone and inducing mechanism.

Research methodology for commerce and management is the text book which is purely based on the university syllabus. The presentation of the language and explanation of the concept will be based in the student\'s capacity. (jacket)

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