Research Methodology in Public Relation

Contents: 1. Introduction. 2. Research methodology. 3. Knowledge development. 4. Environmental education. 5. Learning environment.

Processes of research data collection and vocabulary terms are discussed and defined in this book as well as considerations such as how preconceptions reliability and theoretical frame should be recognized.

This has been my least favorite research to write. I feel this way primarily because of the terminology not being what most people use in everyday life. This book discusses basic aspects of qualitative and quantitative research methods. It concludes that both types have their individual strengths and weaknesses. However mixed method is introduced toward the end of this book as an ideal choice for research. (jacket)