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Retail Management

AuthorK. Devi Prasad
PublisherSumit Enterprises
Publisher2008
Publisherviii
Publisher232 p,
ISBN8184201529

Contents: Preface. 1. Retail management: trends and innovations. 2. Category management. 3. Product quantity decisions. 4. Store design for retail chain. 5. Managing product in Non-store retailing. 6. Impact and effect of out-of-centre retailing. 7. International features of retail product management. 8. Patterns and practices in retail manufacturing industries. 9. Retail store: planning and security. 10. Retail change: prospects and growth. Bibliography. Index.

"This book provides the opportunity to acquire a deeper knowledge of a key area of retailing management-managing the product range--this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. It covers all retail operations which revolve around the procurement of products, including stock level management, allocation of outlet space for products, store design, mail order, shopping, digital TV Shopping. This significant text is a valuable reference for those involved in the retail sector." (jacket)

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