Retail Management : Concepts and Techniques
Contents: Preface. 1. Principles of management. 2. Introduction to retail management. 3. Retail market strategy. 4. Retail communication mix. 5. Relationship marketing--retailing. 6. Information system and supply chain management in retail. 7. Retail store operations. 8. Mall management and housekeeping. 9. Consumer behavior in retailing. 10. Selling skills--retailing. 11. Retail communication skills. Case studies. Bibliography. Index.
Retailing affects every facet of life. Just think of how many contacts you have with retailers when you eat meals, have your car fixed, furnish your apartment and buy clothing for a party or job interview.
Retailing also is one of the nation\'s largest industries in terms of employment. To cope with a highly competitive and challenging environment, retailers are hiring and promoting people with a wide range of skills and interests. Thus, the retailers employ people with expertise and interest in finance, accounting, human resource management, logistics and computer systems apart from marketing.
Retail management is also financially rewarded. After completing a management programme in retailing, trainee\'s can double their starting salary as retail industry is performance focused. (jacket)
Retailing affects every facet of life. Just think of how many contacts you have with retailers when you eat meals, have your car fixed, furnish your apartment and buy clothing for a party or job interview.
Retailing also is one of the nation\'s largest industries in terms of employment. To cope with a highly competitive and challenging environment, retailers are hiring and promoting people with a wide range of skills and interests. Thus, the retailers employ people with expertise and interest in finance, accounting, human resource management, logistics and computer systems apart from marketing.
Retail management is also financially rewarded. After completing a management programme in retailing, trainee\'s can double their starting salary as retail industry is performance focused. (jacket)
